SEO & GEO

How to get your brand cited in ChatGPT and Perplexity

Something is shifting in how people find information online. A growing number of searches that used to go to Google now go...

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Technical SEO checklist for new WordPress websites

Most new WordPress websites have SEO problems that nobody spotted at launch. Not because the people who built them were careless, but...

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What is Generative Engine Optimisation (GEO) and why does it matter?

When someone types a question into Google today, there’s a reasonable chance they never see the ten blue links at all. They...

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