eCommerce Development
Stores designed to convert, not just to look good.
Online Stores Built to Convert.
We design and build eCommerce stores across WooCommerce, Shopify, and custom Laravel platforms. Platform choice matters — but what matters more is the outcome: a store that converts browsers into buyers and scales as your business grows.
WaterMill Digital consolidates eCommerce capability that was previously split across web development and WordPress development into a single, focused service. Whether you need a straightforward WooCommerce build or a complex custom platform, we build it properly.
eCommerce Solutions.
- 01 WooCommerce Development
- 02 Shopify Development
- 03 Custom eCommerce Platforms (Laravel)
- 04 Payment Gateway Integration
- 05 Product Catalogue and Search
- 06 Headless eCommerce
- 07 eCommerce SEO
- 08 Conversion Rate Optimisation
WooCommerce Development
Custom WooCommerce builds that go well beyond the defaults. Tailored product pages, checkout flows, and third-party integrations built to your exact requirements.
Shopify Development
Bespoke Shopify themes and custom app integrations for businesses that want Shopify’s reliability with a unique, brand-led storefront.
Custom eCommerce Platforms (Laravel)
For complex catalogues, unique business logic, or high-volume stores that outgrow off-the-shelf solutions. Built on Laravel with full control over every feature.
Payment Gateway Integration
Stripe, PayPal, Klarna, and more — integrated cleanly, tested thoroughly, and configured to handle your transaction volumes without friction.
Product Catalogue and Search
Fast, filterable product discovery that helps customers find what they are looking for. Reduces drop-off and increases basket size through better browsing experiences.
Headless eCommerce
Decouple your store’s front-end from its commerce engine for maximum performance and design flexibility — ideal for brands with complex multi-channel requirements.
eCommerce SEO
Product schema, category architecture, and catalogue optimisation to drive organic traffic to your store. For broader technical SEO work, see our dedicated SEO service.
Conversion Rate Optimisation
Data-led improvements to checkout flows, product pages, and calls to action that increase revenue without increasing ad spend.
eCommerce Stores We Have Launched.
Frequently Asked Questions.
WooCommerce or Shopify — which is right for my business?
It depends on your requirements. WooCommerce suits businesses that want full ownership, deep customisation, or tight WordPress integration. Shopify works well for teams that want a hosted, lower-maintenance platform with predictable costs. We will help you make the right call based on your specific needs.
Can you migrate my existing store to a new platform?
Yes. We handle product data, customer records, order history, and URL structure to ensure a clean migration with minimal disruption to your business.
Do you build custom product configurators or complex catalogues?
Yes. Complex catalogues, variant logic, subscription products, and bespoke configurators are exactly the kind of work where off-the-shelf solutions fall short — and where custom development adds real value.
How do you handle security and PCI compliance?
We do not store card data — payment processing is handled by your chosen gateway (Stripe, PayPal, etc.), which are PCI-compliant by design. We ensure your server configuration, SSL, and checkout implementation follow current best practices.
Can you integrate my store with stock management or ERP systems?
Yes. We build custom API integrations between your eCommerce platform and third-party systems — stock management, ERP, CRM, or fulfilment providers.