Generative Engine Optimisation

Be the answer your audience finds in AI search.

Be the Answer AI Gives.

Search behaviour is changing fast. More people are turning to ChatGPT, Perplexity, and Google’s AI Overviews to get answers — and most agencies haven’t adapted to this shift. We have.

Generative Engine Optimisation (GEO) is the practice of making your brand the trusted, cited answer in AI-generated responses. It’s not about gaming algorithms — it’s about ensuring your content is structured, authoritative, and clear enough that AI systems confidently draw on it. We work with UK businesses who want to stay visible as the search landscape evolves.

GEO Solutions.

AI Search Visibility Audit

We test how your brand currently appears — or fails to appear — across ChatGPT, Perplexity, Google AI Overviews, and Bing Copilot. The audit identifies which queries your brand should be cited for, where competitors are being referenced instead, and what content and authority gaps are holding you back.

Entity and Authority Building

AI models draw on structured, authoritative sources when generating responses. We establish and strengthen your brand as a recognised entity — through consistent structured data, authoritative citations, Wikipedia and Wikidata presence where appropriate, and content that positions you as the definitive source on topics your audience searches for.

Structured Content Optimisation

AI systems favour content that is clearly structured, factually dense, and easy to parse. We audit and reformat your existing content — improving heading hierarchy, adding definition-style summaries, breaking down complex ideas, and removing the padding that AI crawlers skip over. The goal is content that AI can confidently cite.

AI-Cited Content Strategy

We develop a content strategy designed specifically to earn citations in AI-generated answers. That means identifying the exact questions your audience is asking AI tools, creating well-researched authoritative responses, and publishing them in formats that language models are trained to reference — clear, factual, and backed by evidence.

Schema Markup for AI Crawlers

Structured data helps AI systems understand not just what your content says, but what it means — your products, services, expertise, organisation, and relationships. We implement comprehensive schema markup that makes your content machine-readable and increases the likelihood of it being surfaced in AI-generated responses.

Brand Mention Monitoring and Analysis

We track how and where your brand is referenced across AI platforms over time — measuring citation frequency, sentiment, and accuracy. When AI tools misrepresent or omit your brand, we identify the cause and take steps to correct it. Ongoing monitoring keeps your GEO strategy responsive to a rapidly changing landscape.

Frequently Asked Questions.

What is Generative Engine Optimisation?

GEO is the practice of making your brand and content visible in AI-generated search responses — the answers given by ChatGPT, Perplexity, Google AI Overviews, and similar tools. As more users search via AI, being cited in those responses matters.

How is GEO different from traditional SEO?

Traditional SEO optimises for blue links in a search results page. GEO optimises for citations and references within AI-generated answers. The underlying principles — authority, clarity, structured content — overlap, but the execution differs.

Can GEO work alongside my existing SEO strategy?

Yes, and they complement each other well. Strong technical SEO provides the foundation; GEO builds on it by ensuring your content is structured in a way that AI systems can confidently cite.

Which AI platforms does GEO target?

We focus on the platforms where your audience is most likely to search: ChatGPT, Perplexity, Google AI Overviews, and Bing Copilot. The strategies are largely platform-agnostic but we tailor monitoring to the most relevant platforms for your business.

How do you measure GEO performance?

We track brand mention frequency in AI responses, citation rate for target queries, organic traffic shifts from AI-adjacent searches, and visibility scores over time. It’s an evolving measurement landscape, and we’re transparent about what the data does and doesn’t tell us.