UX and Prototyping
Design decisions backed by evidence, not guesswork.
Design That Starts With Your Users.
Good design is not about aesthetics. It is about understanding how people use things and removing the friction that stops them from achieving their goal. We take a research-led, evidence-based approach to UX — making decisions based on user behaviour, not assumptions.
This service is for clients who want a discovery and design phase before committing to a full build. It is also for teams looking to improve an existing product. Either way, we work from evidence, not guesswork.
UX and Prototyping Services.
- 01 UX Research and User Testing
- 02 Wireframing and Prototyping
- 03 Information Architecture
- 04 Interaction Design
- 05 Accessibility Audits and WCAG Compliance
- 06 Design Systems
UX Research and User Testing
We conduct user interviews, usability testing sessions, and behavioural analysis to understand how real people interact with your product — and where they struggle.
Wireframing and Prototyping
From rough sketches to interactive Figma prototypes, we validate concepts before development begins. Changing a wireframe is fast. Changing built code is not.
Information Architecture
Logical, intuitive site and product structures that help users find what they need quickly. Good IA reduces support load, improves SEO, and increases conversion.
Interaction Design
Micro-interactions, transitions, and interface behaviours that make digital products feel polished and purposeful — not just functional.
Accessibility Audits and WCAG Compliance
Systematic audits against WCAG 2.1 and 2.2 guidelines, plus practical remediation. We also build accessibly from the start, because retrofitting costs more.
Design Systems
Component libraries and design tokens that keep your product visually consistent as it scales — and make handoff to development faster and less error-prone.
Success Stories
Products We Have Designed and Built.
Frequently Asked Questions.
What is included in a UX discovery phase?
A discovery phase typically covers stakeholder interviews, user research, competitor analysis, information architecture planning, and wireframing. The output is a clear design brief and validated direction before development begins.
Do I need UX design before starting development?
Not always — but for anything beyond a straightforward marketing site, a discovery and prototyping phase usually saves time and money in the build. Decisions made early in design are cheap. The same decisions made during development are expensive.
What prototyping tools do you use?
Primarily Figma. It allows interactive prototypes that can be user-tested, iterated quickly, and handed off to developers with precise specifications.
Can you audit an existing product for UX issues?
Yes. A UX audit reviews your product against heuristic principles, analyses your analytics for friction points, and identifies issues in key user journeys. It is a practical starting point for improving conversion or reducing drop-off.
What does WCAG compliance mean and do I need it?
WCAG (Web Content Accessibility Guidelines) is the standard for accessible web design. In the UK, the Equality Act 2010 requires websites to be accessible to people with disabilities. We recommend WCAG 2.1 AA as the minimum for all client work.